One message
Visitors pass a booth in seconds. The back wall has to answer two questions: who are you, and what do you do for me. Your logo and one short line, high on the wall. Product lists, website addresses and long copy go on the screen, the counter or a handout.
The back wall is a billboard
In an inline booth the back wall is the only tall surface (8 ft; 4 ft in the front half, see height rules). Use it from about 5 ft up for the brand, and below that for things people look at once they have stepped in. Nothing important below 3 ft: furniture and people hide it.
An open front
A counter across the whole front is a wall. Put it at one front corner so people can step in without committing to a conversation. Leave about a third of the floor empty. See what fits in a 10×10.
Light and movement
Lit things are seen first on a busy floor. One lit logo sign or one screen on the back wall does more than three posters. Keep video simple and silent. See screens, lit logos and LED walls.
People do the rest
Research by CEIR found 56% of attendees chose face-to-face conversation with booth staff as their first choice, with one-on-one demos second, and 71% placed high importance on face-to-face interaction for keeping vendor relationships. A great booth with staff on their phones loses to a plain one with someone at the front who says hello.
- Staff stand at the front edge, not behind the counter.
- Phones away.
- One open question ready ("What brings you to the show?").
Try it before you build it
With BoothJet you pick a ready-made 10×10, add your logo and graphics, place screens, lit signs and furniture, and see the booth in 3D before you book, from $3,999 all-in. Start with a booth.
Questions
What makes a trade show booth attract visitors?
A clear message high on the back wall, an open front, something lit or moving, and staff at the front who start conversations.
Ready-made booths from $3,999: union labor, drayage, delivery, graphics and power included. See yours in 3D before you book.