The checklist
- Format: a production-ready PDF (GES asks for exactly this); AI or EPS are usually accepted too. Do not send flattened layered files when the printer asks for layers.
- Size: build the file at the final printed size, or at an exact scale the printer names.
- Resolution: at full size, photos need about 100–150 dpi. GES: "100dpi (minimum) at full production size", and "Do not exceed 200 dpi." Classic Exhibits templates ask for 150 dpi. Vector logos and text have no resolution limit.
- Bleed: extend the background past the trim. GES asks for 1" all around; SEG Systems asks for 2" per side on dye-sublimated fabric and keeps important content 2" from the edges.
- Color: CMYK. For exact brand colors give Pantone (PMS) numbers on vector elements.
- Fonts: convert all text to outlines.
Why the ranges? Printers disagree: published specs run from 72 dpi to 300 dpi and from 1" to 2" of bleed. Use the template for your booth, not a generic rule.
Fabric is different from paper
Most modern booths use tension fabric (SEG, silicone edge graphics) printed by dye sublimation:
- Colors are printed in four-color process; Pantone matching works on vector elements and can add production days (SEG Systems: 2–3 days per color per fabric).
- Fabric can shrink or stretch slightly in printing (one guideline mentions about 2%), which is why bleed and a safe zone matter.
- Very thin lines and small text soften on fabric. Keep body text large: a booth is read from the aisle, not up close.
- Large dark areas print well; very light gradients can band.
Designing for the aisle
- Logo and one line about what you do, at the top of the back wall, readable from 30 ft.
- Nothing important below about 3 ft: furniture and people hide it.
- No important content across a seam or a frame joint.
- Photos that are big and simple beat many small ones.
Deadlines
Show contractors want graphic orders early: GES's file guide says orders "must be submitted no later than 30 days before show open date". Rush printing is possible but costs more.
At BoothJet we send exact templates for every surface after you book. Files are due 15 days before opening day; we accept PDF, AI, EPS, TIFF, PNG and JPG, and the guideline is vector where possible, photos at 150 dpi at full size, CMYK, fonts outlined. Later files add a rush fee of 50% of the booth price. Until you upload, you can try your graphics on the booth in 3D.
Questions
What resolution do trade show graphics need?
About 100–150 dpi at the final printed size for photos. Higher adds file size without visible gain from a normal viewing distance; vector art has no limit.
How much bleed for a fabric booth graphic?
Usually 1–2 inches per side; GES asks for 1", SEG Systems for 2" on dye-sublimated fabric. Use your printer's template.
RGB or CMYK?
CMYK, with Pantone numbers for exact brand colors on vector elements.
Ready-made booths from $3,999: union labor, drayage, delivery, graphics and power included. See yours in 3D before you book.