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Exhibitor guides · Design and graphics

What Fits in a 10×10 Trade Show Booth

Short answer

A 10×10 booth is 100 sq ft (about 9.3 m²) with an 8 ft back wall and, in an inline booth, a 4 ft height limit in the front half. Comfortably it holds a reception counter, a small table with two to four chairs or two bar stools, one or two wall-mounted screens, a brochure stand and a plant, and still leaves room for three or four visitors.

Updated October 19, 2026 · BoothJet, trade show booth builders since 2004

The space and its limits

  • Floor: 10 ft × 10 ft = 100 sq ft, about 3 m × 3 m.
  • Height: 8 ft at the back wall in an inline booth, with 4 ft maximum in the front half toward the aisle (the line-of-sight rule). Corner booths follow the same rule. See booth types and height rules.
  • Aisle: everything stays inside your space; the aisle must stay clear.
  • Side walls: in a pipe-and-drape space the sides are 3 ft rails; a rented booth can add its own walls within the height rules.

A layout that works

Think in three zones:

  1. Back wall (the billboard). Your graphic and logo at eye level and above, so people read it from down the aisle. A wall-mounted screen fits here; shelves for products too.
  2. Middle (the meeting). A small round table with two chairs, or two bar stools at a high table, for real conversations.
  3. Front (the welcome). A counter at one front corner, never across the whole front, so visitors can step in. A brochure stand at the other corner.

Leave at least a third of the floor open. A booth packed with furniture looks closed.

Typical sizes to plan with

  • Reception counter: about 3–4 ft wide, 2 ft deep, 3.5 ft high.
  • Round café table: about 2–2.5 ft across, with chairs about 1.8 ft each.
  • Bar stool: about 1.5 ft across.
  • Brochure stand: about 1.5 ft wide.
  • Screens: a 55" screen is about 4 ft wide; a 43" about 3.2 ft. Portrait screens are narrower and taller.

In BoothJet's 3D view you place screens, logos and furniture on the booth and see straight away whether they fit; a wall that is full says so.

What not to put in a 10×10

  • A counter across the full front: it blocks the entrance.
  • More than four seats: the booth turns into a lounge.
  • Tall displays in the front half of an inline booth: over the 4 ft line-of-sight limit.
  • Boxes behind the back wall: fire rules forbid storage there.

Ready-made 10×10 booths

BoothJet has 17 ready-made designs, many of them 10×10 (inline, corner and peninsula), each with its furniture already placed, from $3,999 all-in. Add screens from $350, lit logo signs and more, and see the result in 3D before you book. See the booths.

Questions

How many people fit in a 10×10 booth?

Two staff and three or four visitors at a time, if furniture takes no more than about two thirds of the floor.

How big a TV fits in a 10×10 booth?

A 55" screen on the back wall is the usual choice; a 65" fits on a 10 ft wall too. In an inline booth keep it in the back half and below 8 ft.

How tall can a 10×10 booth be?

8 ft at the back wall; 4 ft in the front half of an inline or corner booth, unless the show allows more.

Rent a booth with one all-in price

Ready-made booths from $3,999: union labor, drayage, delivery, graphics and power included. See yours in 3D before you book.

Sources

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