What visitors notice first
People decide in a few steps whether to stop. What they see from the aisle is the back wall, above head height: your name, what you do, and something lit or moving. Lighting and motion win over more text. That is why a single lit logo or one screen usually does more than a busy wall of copy.
Lit logo signs
A lit logo sign turns your logo into a three-dimensional sign on the wall or on the counter front. Styles range from backlit letters (a glow behind each letter) and front-lit channel letters to faux neon and unlit steel letters. A backlit logo reads best on a dark wall; front-lit letters work on any color.
- Best for: brand recognition from down the aisle.
- Where: back wall above eye level, or the counter front.
- Note: a wall that is entirely a lightbox has no room for a sign.
Wall-mounted screens
- 43" to 50": product details, a looping slide show, for people inside the booth.
- 55" to 65": the usual choice for a 10×10 back wall, visible from the aisle.
- 75" to 100": for larger walls and booths; on a 10 ft wall it dominates everything else.
- Portrait screens are narrower and taller, good on side walls and next to graphics.
Keep video silent or very quiet; show floors are loud and neighbors complain. Screens can also be mounted on backlit walls.
LED video walls
An LED wall is built from panels (cabinets), often 500 mm square, joined into one seamless screen, for example 1.5 × 1 m or 2.5 × 2 m. It is brighter than a TV and has no bezels. It makes sense when you have strong video content and a wall large enough; in a 10×10 a large TV usually gives the same effect for less.
What it costs at BoothJet
Every extra is priced all-in: delivered, installed by the crew, powered and taken down. Wall-mounted 4K screens start at $350. Choose the wall in the 3D view and see the screen or sign with your own logo before you book. See the booths.
Questions
What size TV is best for a 10×10 booth?
A 55" to 65" screen on the back wall, mounted high enough to be seen over visitors' heads.
Is an LED wall worth it for a small booth?
Usually not. In a 10×10 a large TV gives most of the effect for much less. LED walls pay off on larger walls with strong video.
Ready-made booths from $3,999: union labor, drayage, delivery, graphics and power included. See yours in 3D before you book.