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Case study · Metal Fabrication

Jainex Steel at FABTECH 2025

No counter, just a lounge: Jainex Steel's 10×15 ft FABTECH booth was set up for sit-down conversations about stainless steel and nickel alloys.

Jainex Steel booth at FABTECH 2025, Chicago

The booth

Jainex Steel & Metal sells stainless steel and high nickel alloys, and its 10×15 ft FABTECH booth in Chicago was built for long conversations. Bright green graphics carry the company name and product range, stainless steel and high nickel alloys, and a side panel calls out third-party inspection.

Instead of a counter, the booth is set up for sitting down: a white lounge sofa and chairs around a glass coffee table, with a brochure stand at the front for visitors passing by.

What we delivered

Green printed walls with the product range and a third-party inspection panel, a white lounge sofa and chairs around a glass coffee table, and a brochure stand at the front.

Takeaway for exhibitors

Not every booth needs a counter. If your sales happen in long conversations, a lounge invites visitors to sit down instead of talking across a desk.

More references

Other booths our team built

All references
HCL CAMWorks booth at IMTS 2026Manufacturing Software2 photos

IMTS 2026 · Chicago

HCL CAMWorks

Backlit demo stations along every wall let the HCL CAMWorks team run several live CAM software demos at once at IMTS in Chicago.

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KGR Distribution booth at ASD Market Week 2026Wholesale & Consumer Goods2 photos

ASD Market Week 2026 · Las Vegas

KGR Distribution

At ASD Market Week, KGR's booth became a wholesale showroom: lit shelves of candy, toys, croissants and fragrance, plus tables for writing orders.

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BNW Developments booth at AAPI Convention 2026Real Estate3 photos

AAPI Convention 2026 · Tampa

BNW Developments

A real estate sales gallery in a Tampa hotel ballroom, built around the client's scale model, with portrait screens, backlit counters and a lounge.

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