Case study · Manufacturing Software
Backlit demo stations along every wall let the HCL CAMWorks team run several live CAM software demos at once at IMTS in Chicago.
HCL CAMWorks, the CAM software line from HCLSoftware, came to IMTS in Chicago to show machinists and manufacturing engineers how its software programs their machines. The booth is built for live demos: a row of demo stations along the back walls, each with its own monitor and a blue backlit frame, so several visitors can be walked through the software at the same time.
The header graphics carry the main messages, "Cut programming time in half" and "CAM software for ALL your machines", with the machining types listed beside them. A tall center tower with a screen marks the booth from down the aisle. At the front, a branded reception counter with a trivia QR code draws people in, and a glass case shows a machined part made with the software. Bar stools at the demo stations and a small meeting table give room for longer conversations.
Header graphics with the key messages, backlit demo stations with monitors, a center tower with a screen, a branded front counter, a glass display case, bar stools and a meeting table.
If your product lives on a screen, give each salesperson a demo station so no visitor waits in line. A real part made with the software turns an abstract product into something people can hold.
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