Manufacturing Software2 photosIMTS 2026 · Chicago
HCL CAMWorks
Backlit demo stations along every wall let the HCL CAMWorks team run several live CAM software demos at once at IMTS in Chicago.
Read the case study →Case study · Real Estate
BNW Developments at AAPI Convention 2026
A real estate sales gallery in a Tampa hotel ballroom, built around the client's scale model, with portrait screens, backlit counters and a lounge.
The booth
BNW Developments, a UAE property developer, exhibited together with Octave Holdings and Investments at the AAPI Convention in Tampa, the annual meeting of the American Association of Physicians of Indian Origin, in a hotel ballroom. The booth is set up like a sales gallery: a dark back wall with the two brands lit across the top and three tall portrait screens showing the projects.
Two black reception counters with gold bases and backlit logos sit at the front corners, and a lounge of grey chairs and round tables in the middle lets the sales team sit down with visitors. The space is planned around the client's large scale model of its Tonino Lamborghini Residences project, placed at the front where everyone walking past can see it, with a branded prize wheel beside it.
What we delivered
The back wall with the lit brand header and three portrait screens, two black and gold reception counters with backlit logos, a lounge of grey chairs and round tables, and a layout planned around the client's scale model.
Takeaway for exhibitors
A ballroom is quieter than a convention hall, so a calm, dark booth with good light reads as premium. Plan the layout around your strongest object, here the model, and put it where everyone walks past.
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More references
Other booths our team built
Manufacturing Software2 photos
Wholesale & Consumer Goods2 photosASD Market Week 2026 · Las Vegas
KGR Distribution
At ASD Market Week, KGR's booth became a wholesale showroom: lit shelves of candy, toys, croissants and fragrance, plus tables for writing orders.
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Beauty & CosmeticsCosmoprof North America 2026 · Miami
ALLURE
A white, gallery-style perfume booth at Cosmoprof North America in Miami, with eye-level shelves so buyers can see and pick up every bottle.
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