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Case study · Natural Products

APEDA at Natural Products Expo West 2026

India's food export authority brought a full India pavilion to Expo West in Anaheim, with a tasting kiosk, a lounge and a counter for each exporting company.

APEDA booth at Natural Products Expo West 2026, Anaheim

The booth

APEDA, India's agricultural and processed food export authority, exhibited at Natural Products Expo West in Anaheim with an India pavilion. The booth is built around one message on the header band: "INDIA, grown in India for the world", with saffron and green accents and lit logos for APEDA and India Organic.

At the open corner, a reception counter with the APEDA leaf and a backlit India Organic emblem welcomes visitors. A "Taste of India" kiosk with a striped awning invites tasting, and a lounge area with a wall-mounted screen gives space for longer meetings. Along the side of the pavilion, a row of individual counters gives exporting companies their own place to meet buyers.

What we delivered

The header band with lit APEDA and India Organic logos, a corner reception counter, the striped-awning "Taste of India" kiosk, a lounge with a wall screen, and the row of exhibitor counters along the side.

Takeaway for exhibitors

A shared pavilion works when one strong message sits above everything and each company still has its own counter to meet buyers. A tasting point on the corner pulls in people who would otherwise walk past.

More photos

APEDA booth at Natural Products Expo West 2026, photo 2

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