✈ Live Design International (LDI) · Dec 2–8, 2026, Las Vegas · 12 booths from $3,999 all-inSee the Live Design International (LDI) package →

Exhibitor guides · Costs and payments

How Much Does It Cost to Exhibit at a Trade Show?

Short answer

A 10×10 at a major US show costs roughly: space $2,500–$5,600 (CES 2026 $46.50–$51.50 per sq ft, NAB 2027 $50–$56, SHOT 2027 $43, SEMA 2026 $24.95–$39.95), plus a booth with its graphics, freight, drayage, labor and power, plus internet, lead scanning and travel. A BoothJet rental covers the booth part for $3,999 to $8,999 all-in.

Updated October 19, 2026 · BoothJet, trade show booth builders since 2004

The budget in five parts

  1. Space from the organizer, priced per square foot.
  2. Booth: the structure, graphics and furniture, bought, built or rented.
  3. Show services: drayage, install labor, electrical, carpet, cleaning, rigging.
  4. Extras from the show: internet, lead retrieval, extra badges, sponsorships.
  5. People: travel, hotel and meals for your team.

Parts 2 and 3 are where budgets go wrong, because show services are billed by weight and by the hour.

1. Space: real 2026 prices

  • CES 2026: $46.50 per sq ft for members, $51.50 for non-members, so a 10×10 is $4,650–$5,150.
  • NAB Show 2027: $50 / $56 per sq ft, plus material handling of $4.10 per sq ft for booths under 400 sq ft. Turnkey 10×10 packages start at $6,550.
  • SHOT Show 2027: $43 per sq ft, plus $1,000 per corner.
  • SEMA 2026: $24.95 for members, $39.95 for non-members.

2 and 3. Booth and show services

If you bring your own booth, add freight both ways, drayage ($1.11 per pound at SEMA 2026; $122.25 per 100 lb at IMEX America 2026), install and dismantle labor (one-hour minimum plus 30% supervision on Freeman's forms), electrical ($184.50 for a 500W outlet ordered early at WEST 2026) and carpet if the show requires it. See hidden trade show costs.

A rented all-in booth replaces this whole part with one price. At BoothJet a 10×10 costs $3,999 to $8,999, including union labor, drayage, delivery, graphics and power.

4. Show extras

  • Internet at the LVCC: shared 10 Mbps $750 in advance (Cox, 2025).
  • Lead retrieval: SHOT Show 2027's app from $579.
  • Badges: usually four or five free per 100 sq ft (CES 2026: five, minimum ten); extra badges cost more.

An example budget

A 10×10 at SHOT Show 2027 with a BoothJet rental, before travel:

  • Space: 100 sq ft × $43 = $4,300
  • Booth, all-in (graphics, union labor, drayage, delivery, power): $3,999 and up
  • Lead app: $579
  • Sales tax on the booth, internet and extra badges as needed.

The same booth bought outright would add the purchase price, storage, freight, drayage and labor at every show. See rent or buy.

Questions

How much does a 10×10 trade show booth space cost?

At large US shows in 2026–27, $24.95 to $56 per sq ft: about $2,500 to $5,600 for a 10×10, before the booth itself.

What is the cheapest way to exhibit at a trade show?

A small booth with an all-in rental, with power and internet ordered early, and your team sharing hotel rooms. Order power before the advance deadline: Edlen says late power orders can cost 25–50% more.

Rent a booth with one all-in price

Ready-made booths from $3,999: union labor, drayage, delivery, graphics and power included. See yours in 3D before you book.

See booths and pricesWhat it costsCall +1 310 990 0327

Sources

Related guides